Celebrating 41 years this year!

In 41 years, The Southeast Line has been dedicated to delivering our customers a full line of children’s products along with drink ware and specialty products! The Southeast Line is a 3rd generation family-owned business offering high-quality products that will exceed your expectations on quality, delivery time, and keep your business thriving throughout the year. Our products are perfect for corporate awards and incentives, restaurant giveaways, health providers, government agencies, financial institutions, souvenir shops, and college bookstores.

Our products also meet all of the regulations for the Consumer Product Safety Improvement Act of 2008. These valuable tools and assurance are available to you because we care. We are a family owned business since 1981 that has used these same products raising our own children, so we know firsthand, the need for safe products.

And, thanks to our distributors. The Southeast Line has been awarded the past eight years a five (5) star rating with ASI. We are also an A+ Supplier with SAGE. Why? Because the Southeast Line provides you and your clients a quality product, shipped on-time with unbeatable customer service.


In Loving Memory of our Owner/Founder, “Big Rick” Schwarz

August 12, 1957 – May 7, 2019
We love you Big Rick! ♥